Being successful in the international apparel marketplace over the long term requires a great deal of knowledge, planning, resources and commitment, not to mention a compelling and differentiated brand or product!
The truth is…..
most companies end up going global by accident, without ever having a real strategy or international structure in place. Perhaps an international distributor interested in your products or brand approached you at a tradeshow. Excited by the possibilities, you accepted the order and before you knew it, you were in international business!
Great! Or maybe not…..
Perhaps things are not going as smoothly as you would have liked….maybe the orders are too small and your products are not selling as well as you thought they would….or you are having problems managing your product presentation in the stores….Perhaps your deliveries are running late… held up by labeling issues, quality problems or payment delays…..
“Are you feeling frustrated and concerned that you are committing a lot of time and money trying to make this work without significant payback?”
As you may have realized by now, there is a big difference between selling your brand overseas and actually being profitable. Unfortunately, there is no “magic bullet.” You must understand that every market is different and develop strategies and action plans that are appropriate to each one.
Whether you are just starting out or have been selling overseas for several years, we are here to take away your headaches and position you for success!
If you are interested in “going global” but don’t know how to get started, or if you are struggling with your current business or strategy and need some outside guidance, we can help.
I offer a FREE 30 minute telephone or skype consultation so we may discuss your international goals to determine which of our services is right for you.
To schedule a session, please email me at:
1 Comment